LinkedIn has long since stopped being “just a job-hunting network.” Today, it’s a full-fledged B2B platform for building a systematic cold sales channel. When used correctly, LinkedIn can become a consistent and reliable source of lead generation.
In this article, we’ll break down the key stages of LinkedIn outreach – from defining your ICP to scaling campaigns and analyzing results – all based on Grinfi’s hands-on experience.
In this article, the Grinfi team shares experience and practical advice on how to build an effective LinkedIn sales strategy for B2B. Below are the most important insights – distilled from 12 years of expertise in B2B lead generation.
Many companies see LinkedIn purely as a channel for promoting IT services or tech products. But the platform works just as well for logistics, education, consulting, manufacturing, SaaS, and more.
A successful LinkedIn outreach strategy can be built for any B2B product or service – as long as you:
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